"One of the strengths of the HRCP team is their willingness, even eagerness, to take a position that is different to the conventional wisdom, and then back up their position with thought provoking logical argument"
Mark Sarvary, CEO - Tempur-Pedic International Inc.
Paul has pioneered the linkage of consumer and customer strategy based on actual consumer usage and purchase behaviors. This effort has resulted in breakthrough applications and software development for pricing, promotion, assortment, and shelving. He and his team have delivered results to clients that have been recognized by major retailers. Paul is a frequent speaker at major Retail and Customer forums and has written many articles regarding customer strategy, assortment and shelving, and price and promotion.
Read the latest insights from HRCP thought leaders in The Rak Report.