"One of the strengths of the HRCP team is their willingness, even eagerness, to take a position that is different to the conventional wisdom, and then back up their position with thought provoking logical argument"
Mark Sarvary, CEO - Tempur-Pedic International Inc.
McKinsey & Company acquires Henry Rak Consulting Partners
McKinsey & Company, a global management consulting firm, has announced the acquisition of Henry Rak Consulting Partners, a premier US-based growth strategy and analytics consulting firm.
HRCP develops actionable growth strategies that identify where and how companies should compete profitably, based on an in-depth understanding of actual consumer behavior.
The 100% acquisition of HRCP further enhances McKinsey's ability to provide clients with distinctive "end-to-end" organic growth solutions built on deep consumer insights.
HRCP will continue to operate independently as a wholly owned subsidiary of McKinsey & Company.
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