"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Call to Action - CPG Marketing Skills are at a crossroads
By Henry Rak and Carl Johnson
In this cover story from the AMA’s Marketing Management magazine, HRCP’s Founder and CEO and Campbell Soup Company’s Chief Strategy Officer describe the greatest challenge facing today’s CPG Marketers. Originally published in Marketing Management, November/December 2009.
Read the full article on CPG Marketing Skills at a crossroads.
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