"HRCP has been an important partner and contributor to improving results across our key businesses."

M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company

Framing Loyalty
By Jim Gabriele

Best in class companies focus relentlessly on growth levers they can control. In this article, HRCP's COO examines two critical levers – Positioning effectiveness and Advertising and Promotion spending effectiveness. Originally published in The Hub, November/December 2010.

Learn more about HRCP's thoughts on building brand loyalty through more effective positioning and spending.

Read the latest insights from HRCP thought leaders in The Rak Report.