"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Map The Gap
By Vinit Doshi
The growth of store brands is less often about price gaps than the shrinking value gap between national and store brands. Ultimately, the price-value relationship depends on how well national brand marketers have managed to define and deliver relevant benefits. Originally published in The Hub, January/February 2010.
Learn more about HRCP's thoughts on creating value for your brands.
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