"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
An Innovator's Blueprint
by Jayne Eastman
For many manufacturers, the volatility in the current economic environment has destroyed plans for growth, especially those concerning innovation and new products. However, according to Information Resources, Inc., new packaged goods products fail more than 95 percent of the time. The hidden costs of this failure rate cannot be overstated. Originally published in The HUB, January/February 2009
Learn more about HRCP's approach to profitable growth through innovation.
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