Fine-Tuning Promotional Learning in a
Challenging Economy
by Paul Thompson

We are in an economic environment where price and promotion are playing a critically more important role in consumers' purchase behavior and product choices. The key question is how do manufacturers' develop category and brand spending plans that grow volume and earnings while supporting both brand equity and a competitive price position. Originally published in CPGMatters in February 2009.

Learn HRCP's solution for achieving the whole package…growing profits while supporting brand equity and establishing a competitive price position.

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