"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
The Best Way to Manage Trade Promotion Spending
by Paul Thompson
Trade promotion continues to rise and now averages nearly 17% of net revenue. Many manufacturers run the risk of robbing the equity of their brands by not managing trade promotion spending.
Learn more about HRCP's approach to managing trade promotion spending.
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