"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Map the Market
by Eric Greifenberger
The competitive frame is the one critical element in the Brand strategic positioning equation that must be precisely right before you can develop the other elements effectively. Until you know exactly which brands you need to win against for a greater share of the consumer's mind, heart and wallet, you won't know how to best improve your strategic brand positioning. Originally published in The HUB, July/August 2009
Learn more about HRCP's approach to creating a differentiated position for your Brand.
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