"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Mixed Signals: How to Find the Consumer Opportunity in Health & Wellness
by Jayne Eastman
Marketers have seen great opportunity in the world's growing interest in health and wellness. But, the issue is in finding the business opportunity. We all know that what people say and what people do can be vastly different, but perhaps this is most apparent in the area of health and wellness.
Learn about HRCP's point of view on creating a bridge between what consumers say they want and how they actually behave.
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