"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
The Net Brand Effect
by Paul Thompson
Success at retail first requires a clear understanding of what causes shoppers to switch brands and the importance of trade deals and price relative to those switching decisions. Originally published in The HUB, March/April 2009.
Learn more about HRCP's thoughts on building the strength of shopper loyalty.
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