Webcast:
Are Marketing Skills at a Crossroads?

The greatest challenge facing CPG companies nowadays is achieving sustained, profitable organic growth while dealing with all of the formidable issues that plague the current business climate.

Across the competitive CPG landscape, powerful brands and brand equities are often among a company’s few sustainable advantages. So it’s easy to predict that the need for superior brand-building skills will grow.

But do marketers have the right stuff? To find out, click on the first arrow in the control bar to listen: