Webcast:
Can Understanding Shopper Behavior Drive Retail Growth?

Translating Shopper Behavior into Retail Strategies for Growth.

In today's retail marketplace, many factors create confusion at the shelf. Shoppers have lots of of choices and point-of-purchase is still where the majority of purchase decisions are made.   To gain a competitive advantage, you must go beyond conventional approaches and map consumer needs with shopper behavior.  Greg Orth of Henry Rak Consulting Partners will explain how consumers make purchase decision and how to translate these insights into retail strategies in this special webinar from the Shopper Technology Institute.