Webcast:
Does Private Label Really Threaten National Brands?

Private label brands are increasing in sales, largely because of the economic downturn. Improved product quality and value combine to make these products an attractive alternative to national brands. What's next?

What’s more, analysts say many consumers will not switch back to national brands even after the recessions ends. Looks for changes in the planogram as store brands carve out more shelf space.  
 
In this Webcast, you will hear another point of view. Private label goods may not threaten your brands after all.  Click on the first arrow in the control bar to listen: