Webcast: Why Is Market Structure Key to Customer Strategy?

Market structure is the way consumers organize a product category based on their actual behavior. It allows manufacturers and retailers to view alternative products from the consumer’s perspective.

When working with retailers, it’s important to start with a market structure which provides real insight on actual usage and purchase behavior. 
 
In this Webcast, learn how this will ultimately lead to better consumer-centric customer strategies. Click on the first arrow in the control bar to listen: