Webcast:
Putting The Consumer Into Retail Assortment Decisions

There’s a lot happening with assortments nowadays. Mega-retailers are wondering if they need to carry so many SKUs on their retail shelves. At the same time, they’re redefining the roles of individual categories in their stores.

In some categories, retailers are figuring out that national brands are not always the drivers of the category. They are looking to eliminate or significantly reduce the number of national brands on the shelf while increasing the more profitable store brands.

What to do? Click on the first arrow in the control bar to listen: