Webcast:
How to Enhance Category Assortments

The conventional way of optimizing category assortments often doesn't include the consumer in the planning process. More specifically, the data used in planning doesn't factor in how consumers actually choose and use the product, or what they're substituting a product for.

An alternative is a 'consumer-driven' category assortment. An important element is a market structure based on consumer behavior.

Hear more about this method of optimizing category assortments in this CPG Webcast. Click on the Play button (first arrow in the control bar) to listen: