"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Webcast:
How to Drive Share Growth inThree Simple Steps
How can you drive volume-driven share growth in a sour economy?
First, understand that shoppers have changed their behavior because of the recession. They may be planning defense, but you need to play offense.
Next, get the fundamentals right. Define market share; in other words, share of what? Determine who your competition really is and then figure out what it will take to win.
In this CPG Webcast, learn the three steps to develop a strategic information plan to grow share in tough times. Click on the first arrow in the control bar to listen:
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