"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Webcast:
Want Successful New Products?
Just Follow One Simple Rule
The failure rate for new packaged goods products is an amazing 95%. Unfortunately, that track record has persisted for too many years. But because times are tough nowadays, marketers need to look for alternative strategies.
There is a better way. In this CPG Webcast, learn why the conventional marketing strategy behind most new products ensures failure, and what changes need to be made to lead to success. Click on the first arrow in the control bar to listen:
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