Webcast:
Protect Key Brands, Keep Them Growing

In tough times, marketers need to insulate their brands from the competition and keep them growing.

A number of key questions must be addressed: Have you determined the proper allocation of spending between advertising and promotion? Do you need to blunt a potential consumer migration to private label brands? Should you move a brand's positioning to more of a value-oriented message vs. its current benefit-oriented message?

In this CPG Webcast, learn how to master the fundamentals regardless of the environment, but especially in turbulent times. Click on the first arrow in the control bar to listen: