"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Webcast:
Maximizing Shelf Space to Improve GMROII
Want to improve Gross Margin Return on Inventory Investment? Then it's time to upgrade to a consumer-driven category assortment.
This 'outside-in' view of categories and products considers how consumers use and purchase products. Such a market structure is the way that consumers organize a product category based on their actual behavior.
Hear more about the components of the process and its benefits in this CPG Webcast. Click on the Play button (first arrow in the control bar) to listen:
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