"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Webcast:
Getting Cross-Functional Alignment Around
SKU Optimization
It's important for companies to have the right tools and strategies in place to deal effectively with assortment optimization. Equally important is getting cross-functional alignment around the process.
Meanwhile, market structure feeds the assortment tool to provide tactical direction for optimization by distinct consumer segment using hard-nosed evaluation.
In this CPG Webcast, learn more about the latest tools and techniques SKU optimization. Click on the first arrow in the control bar to listen:
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