"HRCP has been an important partner and contributor to improving results across our key businesses."
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer, Campbell Soup Company
Webcast:
What's Next for SKU Optimization?
CPG manufactures are challenged today because their market shares have not increased dramatically, but the number of items making up those shares has increased. Meanwhile, retailers are looking to reduce SKUs to make their shelf sets more efficient and less confusing for shoppers.
What's next?
In this CPG Webcast, learn about the latest techniques and tools for SKU optimization, including how Johnson and Johnson is optimizing assortments. Click on the first arrow in the control bar to listen:
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