"HRCP consistently produces unique value through their strategic frameworks and actionable recommendations."
Jim Kilts, Founding Partner - Centerview Partners
“ HRCP delivers results. I have worked with Henry and some of his key associates at HRCP for years and they consistently produce unique value through their strategic frameworks and actionable recommendations. Ranging from my time running the food business at Kraft to my tenure as CEO of Nabisco and Gillette, their thinking has had a material effect on the businesses I led.
HRCP's comprehensive market landscapes - integrating behavior, needs and attitudes - and planning tools helped us revitalize brands and gain market share. HRCP's work also shaped our thinking in retail issues, marketing spending decisions and product development priorities. The firm is an excellent practitioner in the use of market structure, competitive frame and planning tools to create growth strategies that work.I highly recommend them.
They truly excel at Doing What Matters! ”
Founding Partner, Centerview Partners
“ HRCP helped Tempur-Pedic look at the mattress industry in a way that was both new to us and new to the industry. As a result we have refocused our communication plan and our product development. The output was quite exciting because it reaffirmed the great potential that we know we have, and gave us a clear direction to achieve that potential. The HRCP team worked with our team and the SMI market research team to create a knowledge base that was the key input to the HRCP process and a powerful database of insights in its own right. One of the strengths of the HRCP team is their willingness, even eagerness, to take a position that is different to the conventional wisdom, and then back up their position with thought provoking logical argument. ”
Mark Sarvary, CEO
Tempur-Pedic International Inc.
“ I have worked with HRCP at two different companies and have leveraged their recommendations to drive significant business results. Not only do they deliver best-in-class insights but they also work collaboratively with cross-functional teams to ensure their analysis drives outcomes that reflect real business world priorities. I continue to recommend them to peers throughout the CPG industry. ”
Ken Stickevers, President - US Consumer Products
McCormick and Company
“ HRCP has proven to be an exceptionally valuable, strategic partner to Campbell's over the last eight years. The HRCP team continually stretches our thinking on a wide range of issues, providing strong business counsel and actionable insights to our teams. Our understanding of our marketplace, our consumer and our competitive landscape has been transformed with the help of HRCP. ”
Sean Connolly, President
Campbell USA, Campbell Soup Company
“ HRCP has been an important partner and contributor to improving results across our key businesses. The behaviorally based growth strategy work developed by HRCP has been foundational in identifying the most efficient and effective ways to grow existing businesses through marketing activity and to find profitable white space. The HRCP team is composed of senior executives who creatively use the insights derived from consumer behavior along with their wealth of multi-category experience. The result is a set of recommendations that are fact-based but are also innovative and inspirational with potential for transformational growth. ”
M. Carl Johnson, III, Senior Vice President & Chief Strategy Officer
Campbell Soup Company
“ HRCP's strategy work played a key role in helping us understand our categories, frame our business and identify future growth strategies for our brands. We have benefitted from working with a highly experienced team that brought broad, deep and relevant experience all of which helped us address marketing challenges across many different business situations. I strongly recommend HRCP to any organization that needs a practical, forward-thinking view toward their business with insights and recommendations that are actionable in the short and long term.”
Marty Kopp, Vice President, Marketing Resources
“ HRCP provides a strategic view that is both holistic and deeply integrated in the details….enabling the development of both a long-term vision, as well as providing the guardrails we need for future development and execution of our innovation initiatives. HRCP provides us with the strategic frameworks we need to run our business…. for growth and problem-solving modes. ”
Paula Etchison - Director, Innovation
“ HRCP is a true strategic business partner. I have had the pleasure of working with them on numerous business issues over the last decade. They always bring fresh thinking and strong, clear guidance to the issues at hand. The HRCP team operates in a collaborative and professional style to get the job done. ”
Charles D. Vila, VP Consumer & Customer Insights
Campbell USA, Campbell Soup Co.
“ HRCP has been an invaluable resource to our business... effectively partnering to create strategic frameworks that provide unique, data-driven insights that have deepened and reshaped our understanding of the competitive forces in the marketplace in ways that significantly strengthen both our core business and innovation strategies and plans. ”
Darren Serrao, General Manager, US Sauces & Beverages
Campbell Soup Company
“ HRCP has been a very valued partner to McNeil Consumer Healthcare. Their deep understanding of our business, ranging from consumer insight through portfolio management, has resulted in numerous successful growth initiatives over the past several years. They are unique in their ability to provide expert counsel across a broad range of business issues, from tactical to highly complex and strategic. ”
Kathy Widmer, Former VP-Marketing, McNeil Consumer Healthcare;
Current CMO – Elizabeth Arden
“ I originally worked with HRCP when I was with The Gillette Company. At WhiteWave (a division of Dean Foods), they've been a strong partner since 2005 when we began combining three separate operating groups into one organization. They delivered a comprehensive body of work that helped change our strategic approach to the market. The work they produced helped us make informed decisions about where to invest in our business for the best return. HRCP helped us understand our competitive frame and developed basic strategic insights about the market. They devoted senior people to our business, all of whom brought a breadth of business experiences, strong analytical abilities and a refreshing degree of candor and good common business sense to the work. I highly recommend them. ”
Joseph E. Scalzo, Chief Operating Officer
“ HRCP has been an excellent partner across our business portfolio. They have helped us challenge long held beliefs about how the market is organized, leading to new thinking and strategies for marketing and managing our brands to deliver both top- and bottom-line growth. HRCP brings a depth of experience in marketing, sales and general business management, so their insights are grounded in both sound marketing and business strategy. In a number of cases, they helped us rethink the financial model of our brands in a way that better unleashes the power of our brand equities. The overall approach of HRCP—the unique way they approach the market, their senior people, and their passion for the business—makes them a strong and valued partner I would recommend highly to others. ”
Rhonda R. Jordan, President and General Manager, US Cheese Division
“ HRCP has done great work helping us understand the structure of the marketplace within which we compete. This learning has given us a robust strategic framework to guide our thinking in a number of key areas. The HRCP team brought high-quality thinking based on extensive marketing experiences, which helped us fully understand and appreciate how we can apply the market structure results. We are actively applying what we learned and are enjoying some initial business success as a result. ”
John R. Whitaker, Vice President Consumer Insights
“ HRCP's services have been a great help to our organization as we worked through a complex portfolio planning process. The market structure provided a framework that allowed us to create better organizational alignment on key initiatives, and has identified new opportunities to more effectively position our products in the market. ”
Brian Moss, Senior Director of Marketing
Read the latest insights from HRCP thought leaders in The Rak Report.