How We Think  |  Articles

The professionals of Henry Rak Consulting Partners are thought leaders in the field of strategic brand growth for consumer products and services. We have captured some of their insights in a series of articles on subjects of interest to brand decision-makers.

• Mixed Signals: How to Find the Consumer Opportunity in Health & Wellness
  By Jayne Eastman
• The Seductive Appeal of the Master Brand Concept
  By Jayne Eastman
• It’s Time to Use Pricing As Strategic Tool for Growth
  By Paul Thompson
• Reframing the Market to Achieve Transformational Growth
  By Carl Johnson and Henry Rak
• Changing Consumer Behavior: A Blueprint for New Product Success
  By Jayne Eastman
• Trade Marketing:
  New Ways to Leverage CPG Brands at Retail
  By Paul Thompson
• The Best Way to Manage Trade Promotion Spending
  By Paul Thompson

Competitive Frame:

Identifying the sources of growth

Knowing where and how to compete are crucial to market success. The HRCP Growth Advantage provides a new and powerful view of your Competitive Frame, giving you the foundational knowledge needed to make strategic growth decisions with precision and confidence.

Read More