Testimonial:

“Several of our businesses are delivering improved results, which would have not been possible without the work provided by HRCP. For example, our largest soup brand, Red & White Condensed Soup, is enjoying consumption increases more than two times population growth-increases we have not seen for many, many years.”

M. Carl Johnson, III
Sr. Vice President and Chief Strategy Officer
The Campbell Soup Company

What We Do | Consumer Growth

Henry Rak Consulting Partners translates sophisticated analysis of consumer purchase and usage behavior into actionable strategies for successfully marketing to consumers. Our proprietary tools, together with our partners’ decades of market experience, enables HRCP to take the guesswork out of going to market with consumers.

Our Consumer Growth solution offering includes:

Marketing Investment Optimizer

HRCP defines the spending in advertising, trade and consumer promotion that will impact the competitive frame to maximize profitability for your brand or brand portfolio.

Business Forecasting

We improve forecasting and your understanding of brand success or failure by linking consumer and customer causal factors (not time series data) in a continuous process of business improvement including planning, forecasting and assessment.

Product Innovation

We identify specific “white space” opportunities, based on the current market and on emerging trends to create quantified outcomes for both revenue and profit.

Competitive Scope

We enhance your understanding of the competitive landscape, assessing the impact of competitive activity and potential competitive scenarios on the market and on your brands and categories.

FutureView

We combine key consumer trends with the current market situation to create a view of the future in your market space—including how that future will impact existing brands and categories, and where new business opportunities are likely to emerge.

Case Studies:

Advantage in Action

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