Testimonial:

“Several of our businesses are delivering improved results, which would have not been possible without the work provided by HRCP. For example, our largest soup brand, Red & White Condensed Soup, is enjoying consumption increases more than two times population growth-increases we have not seen for many, many years.”

M. Carl Johnson, III
Sr. Vice President and Chief Strategy Officer
The Campbell Soup Company

What We Do  |  Customer Growth  |  MixMastersm Tool

Optimize your assortment, without the guesswork.

HRCP’s MixMaster is a robust analytical tool that leverages actual consumer behavior to create in-store product assortments. So you can make assortment decisions with confidence, instead of with guesswork.

Traditionally, assortment decisions are based on data defined by the supplier and/or retailer, such as shipment and share data. MixMaster is different. It provides clear direction based on real-world consumer dynamics: how the consumer uses and chooses products.

MixMaster is a highly sophisticated, consumer-driven assortment tool—yet it’s remarkably easy to use. MixMaster is:

• Consumer-driven
  Make decisions based on actual consumer purchase and usage behavior data. MixMaster captures consumer-based switching dynamics. It accounts for consumer preferences (size, type, form, etc.). And it identifies where the volume flows for deleted and added items.
• ROI-focused
  MixMaster helps improve financial performance by aligning inventories with consumer purchase and usage behavior. Optimize margins and maximize ROI by eliminating unproductive SKUs and focusing on consumer-driven promotion plans.
• User-friendly
  MixMaster is a Web-based tool offering easy access—anytime, from anywhere. Perform analyses in minutes. Manipulate various scenarios with ease. Reports are developed during analysis for easy scenario comparison.

MixMaster creates the optimum assortment for your consumer, your customer and you...with ease.

MixMaster Data Sheet

Learn more about HRCP's innovative, consumer-driven tool creating and optimizing in-store assortments.

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