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Henry Rak Consulting Partners Launch New Website
Re-launch of HRCPInsights.com to Provide Portal for Marketing Professionals

LIBERTYVILLE, IL December 8, 2006—Henry Rak Consulting Partners (HRCP), a leading brand growth consulting firm, today announced the re-launch of its corporate website, HRCPInsights.com. The new, completely redesigned website provides consumer goods and services marketers with the information and knowledge to help them achieve and surpass their growth objectives.

“The industry leaders who engage HRCP recognize our ability to provide bigger business ideas, greater odds of success, and better foresight and planning for their brands,” said HRCP Founder Henry Rak. “With our launch of the new HRCPInsights.com, we are now able to show our innovative approach to viewing the Competitive Frame—and how it reveals the sources of growth—to a wider audience.”

The new HRCPInsights.com also introduces to the marketplace HRCP’s new corporate brand, developed by Raincastle Communications of Newton, Mass.

Information, Tools, Solutions

More than simply a company website, the new HRCPInsights.com is designed to serve as a portal for brand marketing professionals. It delivers information and knowledge designed to stimulate both thought and business growth. New resources include:

A clear explanation of HRCP’s innovative approach to Competitive Frame and how it leverages companies’ knowledge estates, including consumer behavior, to identify the sources of volume, showing companies precisely where and how to compete.
A series of “thought leader” articles by HRCP partners on a variety of critical marketing subjects—from product pricing and trade promotion strategies to understanding consumer behavior.
Case studies that show HRCP’s innovative techniques and strategies in action for real brands facing real-world challenges.

The new HRCPInsights.com also provides complete corporate information for the firm, including partner biographies, service offerings and contact information.

About Henry Rak Consulting Partners

Founded in 2000 by highly experienced marketing professionals, Henry Rak Consulting Partners (HRCP) offers a comprehensive range of solutions for consumer growth and customer growth, with solutions tailored to each client’s needs, goals and priorities.

For more information:

Henry Rak, (847-816-1578), hrak@hrcpinsights.com

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