Who We Are | Our Team

Henry Rak
Jayne Eastman
Rick DeSantis
Paul Thompson
Alok Sharma
Jack Gannon

Henry Rak

Henry is a highly respected thought leader in the consumer packaged goods (CPG) and services industry. Over the past 30 years, he has earned a reputation as a pioneer in harnessing consumer information and transforming it into strategic insights that drive business growth.

After earning his MBA in 1970 from the University of Chicago, Henry built a successful career as a senior research and information manager with Kraft Foods, most recently as Vice President of Global Marketing Information. In 2000, Henry left Kraft to found Henry Rak Consulting Partners, with the goal of developing proprietary, behavior-based and data-driven methodologies for generating business growth.

Today, Henry continues to lead HRCP with the same unique talent in helping companies understand the true nature of their competitive frame and how it impacts their business opportunities. CEOs and senior marketing executives of many of the largest and most sophisticated consumer marketing companies value Henry as both a friend and a counselor.

Jayne Eastman

Jayne has been growing businesses and profits for more than 25 years-as a senior line manager, agency executive and consultant. She has impressive growth credentials in a broad array of consumer goods and service categories. While Executive Vice President of Wells Rich Greene, Jayne was honored as Advertising Woman of the Year. Jayne's clients consistently say that her counsel has led to numerous marketing and product portfolio breakthroughs.

Rick DeSantis

Rick has more than 30 years of success in creating profitable growth as a Division President, Senior Vice President of Marketing and Division Research Manager. Rick is a recognized expert on how to think about markets and achieve competitive advantage. His experience spans a broad array of categories and client situations. In addition to valuing his marketing creativity, Rick's clients point to his skill at achieving consensus and driving results.

Paul Thompson

With more than 20 years' experience in CPG sales and customer strategy consulting, Paul is a leading-edge thinker on how to link the consumer and the customer to accomplish category and brand objectives. Paul has led both direct and broker organizations employing multiple distribution systems. Paul's clients value his ability to grow their positions with "the big and the biggest."

Alok Sharma

Alok has been driving breakthrough growth strategies using state-of-the-art analytics for more than 23 years. Analytic advancements created by Alok have truly broadened our clients' understanding of their consumer and the possible growth opportunities available to them. His work is the essential starting point for high-level strategic thinking. Clients praise Alok for his ability to lay the foundation for a totally new way of looking at their current or potential markets.

Jack Gannon

Jack has more than 26 years' experience applying research to create truly advantaged growth strategies. Jack has developed an innovative strategic information estate based on available information and custom research. With experience spanning all types of consumer information, he is often called upon to help clients establish best practices in their research and information function. Jack's clients appreciate his intellect and his ability to integrate a vast array of information into a truly powerful knowledge base.

HRCP Thought Leadership

Read articles by Henry Rak Consulting Partners.

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