Testimonial:

“HRCP's core consumer strategy is a terrific catalyst to identifying new opportunities in current businesses…we have also had success in translating this strategic thinking into more effective category shelf sets and merchandising strategies at several of our top customers.”

Robert Gamgort
President
Masterfoods NA

Why HRCP?

Henry Rak Consulting Partners (HRCP) is unlike any other growth strategy or information consulting firm. Our unique combination of analytical capabilities, market experience and strategic expertise enables us to provide a view of where to compete, how to compete and how to go to market—a view your competitors do not have. So you can achieve or exceed your goals for business growth.

Why partner with Henry Rak Consulting Partners? Consider the following advantages:

Unique Approach

Our approach to defining competitive frame provides a fresh, real-world view of your sources of growth—a view unavailable from anyone else.

Proprietary Tools

We analyze and model consumer behavior using validated, proprietary tools—giving you the support and confidence to act on our recommendations.

Consumer/Customer Linkage

HRCP provides a unified knowledge estate linking consumer and customer—giving you the complete picture needed to maximize market success.

Experienced, Multi-disciplinary Team

To create competitively advantaged, consumer-based growth strategies HRCP brings together professionals with decades of industry experience and backgrounds in research, analytics, modeling, consumer marketing, and customer sales.

Proven Performance

HRCP has a solid track record of success achieving breakthrough results for some of the leading marketers in the U.S., whether it’s growing market share, expanding markets or entering new markets.

Passion

Every member of the HRCP team has a passion for the right answer…not necessarily the politically correct answer.

Pragmatism

We know that winning strategies only work when they can be implemented with excellence. That’s why HRCP has a passion not only for the right answer, but the one that works for you.

Competitive Frame:

Identifying the sources of growth

Knowing where and how to compete are crucial to market success. The HRCP Growth Advantage provides a new and powerful view of your Competitive Frame, giving you the foundational knowledge needed to make strategic growth decisions with precision and confidence.